Everyone knows Victoria's Secret for its quality of coherence and all of their products meet the specifications of the designs. However, manufactures make these products acccording to the specifications and limitations that are given to them from the operation managers. Victoria's Secret is the leading retailer of lingerie and beauty products, dominating its world with modern fragrances and cosmetics. Victoria's Secret stores, catalogues and their website allow consumers to shop anywhere and anytime from any location available to them.
When it comes to developing, Victoria's Secret has a website which is www.victoriasecret.com, this website takes many typesof security measures. For example, policies such as limited access data-centers, firewall technology, uses of technologies, secure socket layer certificate authentication and limitations of administrative access to their systems. Moreover, Victoria's Secret have a return policy that if a consumer is not pleased with their purchase, Victoria's Secret will assist them with 100% refund or exchange.
Sunday, November 25, 2012
Chapter 16- Integrated Marketing Communications.
Promotion is the communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an option or elicit a response. Hence, the goal of any promotion is to get someone to buy a good or service. However, if a company needs to succeed at their promotional goal, they need to follow a model called AIDA concept which stands for Attention, Interest, Desire and Action. For example, Victoria's Secret uses a rare and attractive promotional starategy which is normally the annual Victoria's Secret Fashion Show.
Attention- Victoria's Secret fashion show directors and organizers gain the attention of their target market by promoting the product before any shows, that product is normally lingerie.
Interest- Victoria's Secret has the information about the annual Victoria's Secret show online and can be viewed at www.victoriasecret.com. In addition, there is also an app available for tablets and smart phones which is convenient for people to check Victoria's Secret products at the finger tips.
Desire- According to all companies, their jobs are to convince the consumers that their products are the best and most valuable. However, Victoria's Secret uses their Angel supermodels to seduce the customers. For example, when women see these models in their outfits, they think that they can look the like the models or even better. When men see these models, they imagine their wife or girlfriend to look the same or even sexier.
Action- Even though Victoria's Secret earns an extremely large amount of money, they also lower their prices or give discounts as a way to earn more money.
Monday, November 19, 2012
Chapter 10- Product Concepts.
Victoria's Secret is the number one retailer of lingerie and beauty products. It normally captivates its audience with fashion collections, decadent fragrances, luxurious cosmetics, gorgeous supermodels, and exciting run way shows. However Victoria's Secret can be classified into more than one categories when it comes to Product Concepts. For example, Victoria's Secret falls under Convenience Product because it is relatively inexpensive for any women since Victoria's Secret target market is women. This is so because someone making at least minimum wage and is taking home an average of $275.00 per week can afford it; with the exception of last year $2 million bras designed by Damian, composed by $300,000 diamonds and 18K white gold. Also, Victoria's Secret is classified as a Consumer Products because they are brought to satisfy women's personal wants.
In addition, Victoria's Secret is branded by its design, combination and symbol which differentiates them from other companies. Victoria's Secret also has a major persuasive labelling because it focuses on a promotional theme and the customers information is important.
In addition, Victoria's Secret is branded by its design, combination and symbol which differentiates them from other companies. Victoria's Secret also has a major persuasive labelling because it focuses on a promotional theme and the customers information is important.
Saturday, November 3, 2012
Chapter 18- Sales Promotion and Personal Selling.
Victoria's Secret uses promotional products to increase brand recognition and customer acknowledgement. The products can be used to attract new guests, reward local customers or build satisfaction withing the public. One of the strategies used by Victoria's Secret to keep their business interesting is to keep their customers captivated by indulging in their products and not only getting carried away by the discounts. Victoria's Secret has increase their beauty samples in the store so customers can try their products out before purchasing. Also, Victoria's Secret have a tendercy of putting product samples in customers bags after purchasing on their way out of the store. In addition, promotions such as free shipping with online purchases, discounts from $15 to $100 off and 75% to 250% off keeps Victoria's Secret clients coming back. However, during the different seasons Victoria's Secret also offers a variety of fun rewards and goodies. For example, for this current season a gold clutch is free with a $75 purchase.Keep in mind theses are just a few promotional sales that Victoria's Secret entails.
Secondly, Victoria's Secret stores has done an amazing job over the past years with their store personnel. Whether its via the telephone or in the store, Victoria's Secret has trained all employees to reach all customers satisfaction in helping them with finding a product or answering questions correctly just to name a few. Furthermore, employees make customers feel welcome and especially in a buying decision, all salesperson encourage customers that caring and showing interest in them is more important than just getting that product sold.
Secondly, Victoria's Secret stores has done an amazing job over the past years with their store personnel. Whether its via the telephone or in the store, Victoria's Secret has trained all employees to reach all customers satisfaction in helping them with finding a product or answering questions correctly just to name a few. Furthermore, employees make customers feel welcome and especially in a buying decision, all salesperson encourage customers that caring and showing interest in them is more important than just getting that product sold.
Sunday, October 21, 2012
Chapter 17- Advertising and Public Relations.
Victoria's Secret spends over 65 million every year on advertisements which defines the beauty of their products to consumers. Some means of advertisements are the millions of newspapers, catelogs and fashion shows. These normally convinces women that are buying Victoria's Secret goods that it will enhance their appeal, boost their confidence and most of all feel awesome about themselves.
However, the fashion shows are the driving force for the advertisements because this normally get an audience of over 1 billion people.
Furthermore, the catelog is another important advertising machine due to its detailed pictures and information about the products. Also, over 400 million of the catelogs are distributed in the U.S.A. Moreover, Victoria's Secret also advertise on Facebook, Twitter and the television to widen the public knowledge of their specials and also new products. Lastly, i must say that one of Victoria's Secret strength is the seccessful advertising strategy.
However, the fashion shows are the driving force for the advertisements because this normally get an audience of over 1 billion people.
Furthermore, the catelog is another important advertising machine due to its detailed pictures and information about the products. Also, over 400 million of the catelogs are distributed in the U.S.A. Moreover, Victoria's Secret also advertise on Facebook, Twitter and the television to widen the public knowledge of their specials and also new products. Lastly, i must say that one of Victoria's Secret strength is the seccessful advertising strategy.
Sunday, October 14, 2012
Chapter 15- Retailing.
Victoria's Secret is a retail store originally owned by Limited Brands. Victoria's Secret operates over 1,000 stores in the United States of America and outside of United States of America. In addition, based on my visit to Victoria's Secret store at Green Acres mall, i was able to gather that they carry almost every product as all the other stores. For example, undergarments, fragrance, make-up, lotion and more. The location of this store has similiar hours in comparision to other Victoria's Secret stores for their consumers. This store is opened Monday-Saturday 10:00am-9:30pm and Sunday 11:00am-7:00pm. Victoria's Secret is located at 2034 green Acres Mall Sunrise Highway Valley Stream, New York 11581.
Based on the facts from my visit to this particular Victoria's Secret store, the services are excellent because someone is always there to greet you and make you feel welcomed. However, if you want to save time upon your visit, an associate is also there to help locate a product faster and is able to give information requested on that item.
Furthermore, i must say that during my visit, all products on display were well organized and labelled in each section. This particular store has accomodations for all customers from the young ones in stroller, elderly and to the individuals in wheelchair. This is so because there are escalators and elevators.
In conclusion, if this store does not carry an item or it is out of stock, the customer can purchase it online. However, if the consumer is not pleased with a product, the return policy is in full effect to return for a refund or exchange.
Based on the facts from my visit to this particular Victoria's Secret store, the services are excellent because someone is always there to greet you and make you feel welcomed. However, if you want to save time upon your visit, an associate is also there to help locate a product faster and is able to give information requested on that item.
Furthermore, i must say that during my visit, all products on display were well organized and labelled in each section. This particular store has accomodations for all customers from the young ones in stroller, elderly and to the individuals in wheelchair. This is so because there are escalators and elevators.
In conclusion, if this store does not carry an item or it is out of stock, the customer can purchase it online. However, if the consumer is not pleased with a product, the return policy is in full effect to return for a refund or exchange.
Sunday, October 7, 2012
Chapter 6- Consumer Decision Making.
Victoria's Secret has been a hugh driver of financial success for the Limited Brand which is the parent company. Consumers pay more attention to what is hip and trendy in the marketplace as it relates in fashion. Advertising plays a big role in fashion decisions made by adults. For example, advertisers for Victoria's Secret has done a brillant job of creating visual image of sexiness which immediately comes to mind. Victoria's Secret do this by using famous super models to market their signature lines. This association is projected back to the customers who begin to believe they they can be as seductive as the Victoria's Secret models if they purchae such products. Before making any purchase, a buyer goes through a decision making process that is described in five steps according to my marketing text book:
1. Need recognition- occurs when consumers are faced with an imbalance between actual and desired states that arouses and activates the consumer decision making process.
2. Information Search- After recognizing a need or want, consumers search for information about the
various alternatives available to satisfy it.
3. Evaluation of Alternatives- After getting information and constructing an evoked set of alternative
products, the consumer is ready to make a decision.
4. Purchase- The evaluation is made by examining alternative advantages and disadvantages along
important product attributes.
5. Postpurchase Behavior- When buying products, consumers expect certain outcomes from the
purchase. How well these expectations are met determined whether the consumer is satisfied with the purchase.
The five steps listed and explained above represents a general process that can be used as a guide for studying how consumers make decisions.
The Victoria's Secret customer is first captivated by watching catelogs, browsing online or just by figuring out what are their desires. Women are giving the impression that if they buys the Victoria's Secret products, she will feel and be deemed as sexy. The consumer is shown that Victoria's Secret has an array of quality products that can produce enhancing results.
In addition, for women who may thing that Victoria's Secret clothing are too sexy for them, the Pink Brand is a more younger (13-30 years old) and fashionable clothing that customers would enjoy and be comfortable. The Pink line of clothing is basically aimed towards college students who are mainly seen in them. However, with Victoria's Secret and Pink together, consumers are more able to take their personal style to a higher level by wearing clothing that better suits their personalities.
1. Need recognition- occurs when consumers are faced with an imbalance between actual and desired states that arouses and activates the consumer decision making process.
2. Information Search- After recognizing a need or want, consumers search for information about the
various alternatives available to satisfy it.
3. Evaluation of Alternatives- After getting information and constructing an evoked set of alternative
products, the consumer is ready to make a decision.
4. Purchase- The evaluation is made by examining alternative advantages and disadvantages along
important product attributes.
5. Postpurchase Behavior- When buying products, consumers expect certain outcomes from the
purchase. How well these expectations are met determined whether the consumer is satisfied with the purchase.
The five steps listed and explained above represents a general process that can be used as a guide for studying how consumers make decisions.
The Victoria's Secret customer is first captivated by watching catelogs, browsing online or just by figuring out what are their desires. Women are giving the impression that if they buys the Victoria's Secret products, she will feel and be deemed as sexy. The consumer is shown that Victoria's Secret has an array of quality products that can produce enhancing results.
In addition, for women who may thing that Victoria's Secret clothing are too sexy for them, the Pink Brand is a more younger (13-30 years old) and fashionable clothing that customers would enjoy and be comfortable. The Pink line of clothing is basically aimed towards college students who are mainly seen in them. However, with Victoria's Secret and Pink together, consumers are more able to take their personal style to a higher level by wearing clothing that better suits their personalities.
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