Chapter 5- Developing A Global Vision.

Victoria's Secret has been able to succeed over the years to become a distinguished American brand. However, Victoria's Secret displayes a high value and takes pride in maintaining their outstanding brand.

Over the past years, the company has noticed growth in Victoria's Secret sales from foreign countries. For example, Canada, Australia and the Republic such as Georgia and Russia. The countries listed above are some examples of hugh opportunities that Victoria's Secret has nation wide.

 

 

 Victoria's Secret has been and still is a big profit generator to international countries. This is so because Victoria's Secret has alot of customers all over the world and when a customer cannot get that product he/she desire from a family member or relatives here, they would visit Victoria's Secret website to make their selection and purchases to be shipped to them.

 

In addition, whenever I visit my country in Guyana, I always take Victoria's Secret products to sell and my customers would purchase every single one of my goods available to them. Because i already know what my customers desire, I always satisfy their wants and needs. Also, me being the new kid on the block everytime, my prices are always reasonable and cheaper compared to my competitors.

 

Victoria's Secret also opened a few stores worldwide in 2009 and is continuing to venture into that same path of success. So, every single women from all over the world can have their desirable products at their fingertips and not having to worry about going online to shop and wait for shipment.

Chapter 4- The Marketing Environment.

Victoria's Secret products are designed mainly for women from ages Gerenation Y, X and to Baby Boomers and all ethnicity to satisfy their needs and wants. However, every season Victoria's Secret tends to upgrade their product to a newer version or a brandnew style and design in their various products. Some of the products would include the underwears, fragrance, lotion and make-up. Hence, the women always feel captivated by the goods.
 

                                           



 

 

 

 

 

 

 

 

 

 

 

 

 

In addition, Victoria's Secret stores are located in the centre of attraction for tourists and other shoppers which makes it easier for them to shop when it comes to cummute wise.

 

 

Chapter 3- Ethics and Social Responsibility.

Victoria's Secret not only provide clothes for women to feel sexy and products to smell and feel good, but they also practice business ethics and social responsibility. Victoria's Secret is one of the most famous women under apparel in the United States. It has locations all across the nation as well as an internet website allowing people to buy online.

Victoria's Secret has an annual sale and semi-annual sale each year. Both are offered on their online store and locational stores, and the prices are the same. However, when visiting the New Jersey Gardens Outlet Mall, the Victoria's Secret Outlet is always 75% off on the entire store. In addition, Victoria's Secret accomodate the needs and wants for any age group, whether its from the 20 year old college student to the 60 year old woman.

Chapter 2- Strategic Planning for Competitive Advantages

Victoria Secret spends up to an average of $65 million dollars on advertisements per year. Also, thousands of catalogs, newspaper ads and magazines are distributed to persuade women confidence and improve their demand.

In addition, Victoria Secret host their annual fashion show which is a centerpeice for the Brand's intricately designed and elegantly functioning advertising machine. However, this fashion show normally captivates hundreds of celebrities and entertainers with special performers and acts every year.

Victoria Secret setting is set to be enticing when it comes to the setting of their products and its always a success by helping customers get what they want and need at anytime or anywhere necessary.

Chapter 1- Victoria's Secret Mission Statement

Their mission statement is committed to building a family of the worlds best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.  

Chapter 1- Victoria's Secret History

Victoria's Secret was founded in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond. He opened the first store at Stanford shopping center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpless sales staff.
In 1992, after five years of operation, Roy Raymond sold the Victoria's Secret company, with its six stores and 42-page catalog, grossing $6 million per year, to Leslie Wexner, creator of the Limited, for $4 million. The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanding into the U.S. malls throughout the 1980's. The company was able to vend a widened range of products, such as: shoes, evening wear, and perfumes, with its mail catalog issued eight times annually. By the early 1990's, Victoria's Secret had become the largest American lingerie retailer, topping the billion dollars.
Beginning in the 1995, Victoria's Secret began holding the annual Victoria's Secret Fashion Show, which is broadcast on prime time American television. The show is a lavish event with elaborate costumed lingerie, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and  entertainers, with special performers and/or acts every year.