Chapter 2- Strategic Planning for Competitive Advantages

Victoria Secret spends up to an average of $65 million dollars on advertisements per year. Also, thousands of catalogs, newspaper ads and magazines are distributed to persuade women confidence and improve their demand.

In addition, Victoria Secret host their annual fashion show which is a centerpeice for the Brand's intricately designed and elegantly functioning advertising machine. However, this fashion show normally captivates hundreds of celebrities and entertainers with special performers and acts every year.

Victoria Secret setting is set to be enticing when it comes to the setting of their products and its always a success by helping customers get what they want and need at anytime or anywhere necessary.