Chapter 17- Advertising and Public Relations.

Victoria's Secret spends over 65 million every year on advertisements which defines the beauty of their products to consumers. Some means of advertisements are the millions of newspapers, catelogs and fashion shows. These normally convinces women that are buying Victoria's Secret goods that it will enhance their appeal, boost their confidence and most of all feel awesome about themselves.

However, the fashion shows are the driving force for the advertisements because this normally get an audience of over 1 billion people.

Furthermore, the catelog is another important advertising machine due to its detailed pictures and information about the products. Also, over 400 million of the catelogs are distributed in the U.S.A. Moreover, Victoria's Secret also advertise on Facebook, Twitter and the television to widen the public knowledge of their specials and also new products. Lastly, i must say that one of Victoria's Secret strength is the seccessful advertising strategy.

Chapter 15- Retailing.

Victoria's Secret is a retail store originally owned by Limited Brands. Victoria's Secret operates over 1,000 stores in the United States of America and outside of United States of America. In addition, based on my visit to Victoria's Secret store at Green Acres mall, i was able to gather that they carry almost every product as all the other stores. For example, undergarments, fragrance, make-up, lotion and more. The location of this store has similiar hours in comparision to other Victoria's Secret stores for their consumers. This store is opened Monday-Saturday 10:00am-9:30pm and Sunday 11:00am-7:00pm. Victoria's Secret is located at 2034 green Acres Mall Sunrise Highway Valley Stream, New York 11581.

Based on the facts from my visit to this particular Victoria's Secret store, the services are excellent because someone is always there to greet you and make you feel welcomed. However, if you want to save time upon your visit, an associate is also there to help locate a product faster and is able to give information requested on that item.

Furthermore, i must say that during my visit, all products on display were well organized and labelled in each section. This particular store has accomodations for all customers from the young ones in stroller, elderly and to the individuals in wheelchair. This is so because there are escalators and elevators.

In conclusion, if this store does not carry an item or it is out of stock, the customer can purchase it online. However, if the consumer is not pleased with a product, the return policy is in full effect to return for a refund or exchange.

Chapter 6- Consumer Decision Making.

Victoria's Secret has been a hugh driver of financial success for the Limited Brand which is the parent company. Consumers pay more attention to what is hip and trendy in the marketplace as it relates in fashion. Advertising plays a big role in fashion decisions made by adults. For example, advertisers for Victoria's Secret has done a brillant job of creating visual image of sexiness which immediately comes to mind. Victoria's Secret do this by using famous super models to market their signature lines. This association is projected back to the customers who begin to believe they they can be as seductive as the Victoria's Secret models if they purchae such products. Before making any purchase, a buyer goes through a decision making process that is described in five steps according to my marketing text book:

1. Need recognition- occurs when consumers are faced with an imbalance between actual and desired states that arouses and activates the consumer decision making process.

2. Information Search- After recognizing a need or want, consumers search for information about the
various alternatives available to satisfy it.

3. Evaluation of Alternatives- After getting information and constructing an evoked set of alternative
products, the consumer is ready to make a decision.

4. Purchase- The evaluation is made by examining alternative advantages and disadvantages along
important product attributes.

5. Postpurchase Behavior- When buying products, consumers expect certain outcomes from the
purchase. How well these expectations are met determined whether the consumer is satisfied with the purchase.

The five steps listed and explained above represents a general process that can be used as a guide for studying how consumers make decisions.

The Victoria's Secret customer is first captivated by watching catelogs, browsing online or just by figuring out what are their desires. Women are giving the impression that if they buys the Victoria's Secret products, she will feel and be deemed as sexy. The consumer is shown that Victoria's Secret has an array of quality products that can produce enhancing results.

In addition, for women who may thing that Victoria's Secret clothing are too sexy for them, the Pink Brand is a more younger (13-30 years old) and fashionable clothing that customers would enjoy and be comfortable. The Pink line of clothing is basically aimed towards college students who are mainly seen in them. However, with Victoria's Secret and Pink together, consumers are more able to take their personal style to a higher level by wearing clothing that better suits their personalities.