Chapter 17- Advertising and Public Relations.

Victoria's Secret spends over 65 million every year on advertisements which defines the beauty of their products to consumers. Some means of advertisements are the millions of newspapers, catelogs and fashion shows. These normally convinces women that are buying Victoria's Secret goods that it will enhance their appeal, boost their confidence and most of all feel awesome about themselves.

However, the fashion shows are the driving force for the advertisements because this normally get an audience of over 1 billion people.

Furthermore, the catelog is another important advertising machine due to its detailed pictures and information about the products. Also, over 400 million of the catelogs are distributed in the U.S.A. Moreover, Victoria's Secret also advertise on Facebook, Twitter and the television to widen the public knowledge of their specials and also new products. Lastly, i must say that one of Victoria's Secret strength is the seccessful advertising strategy.