Chapter 7- Business Marketing.

Victoria’s Secret implement excellent marketing strategies because its plain and simple. Also, Victoria's Secret is one of my all-time favorite stores, this is so because i tend to get glued into shopping there whenever they advertise something new.

Victoria's Secret uses the Business-to-Business electronic commerce because this is one of their main sources of income. In addition, over 55% of Victoria'Secret customers make their purchases through the company online sources. Hence, customers enjoy this because it saves them time and money through electronic advertisement discounts. Another reason why online is easier and reliable is because it offer opportunities to other companies to purchase in larger quantaties or at a wholesale cost to resell the products and make a profit.

Chapter 8- Segmenting and Targeting Markets.

According to my marketing textbook: Market is the people or organizations with needs or wants, the ability and willingness to buy. While on the other hand, Marget Segmenting is the process of dividing a market into meaningful, relatively similar, and identifyable segments or groups. Victoria's Secret as we all know is known for it's demographic segmentation. For example, advertisements being located next to landmarks and popular or over populated areas. This is so because Victoria's Secret normally focuses on the targeting strategy that has made the company successful because of a variety of important views to create acknowledgement of quality to the public.

Victoria's Secret has made its most success with the psychograpic segmentation and this is known as the basis of personality, motives, lifestyles, and geodemographics. Hence, the strongly and thoroughly appeals targeting their consumers.