According to my marketing textbook: Market is the people or organizations with needs or wants, the ability and willingness to buy. While on the other hand, Marget Segmenting is the process of dividing a market into meaningful, relatively similar, and identifyable segments or groups. Victoria's Secret as we all know is known for it's demographic segmentation. For example, advertisements being located next to landmarks and popular or over populated areas. This is so because Victoria's Secret normally focuses on the targeting strategy that has made the company successful because of a variety of important views to create acknowledgement of quality to the public.
Victoria's Secret has made its most success with the psychograpic segmentation and this is known as the basis of personality, motives, lifestyles, and geodemographics. Hence, the strongly and thoroughly appeals targeting their consumers.
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